CRM Requirements Gathering
April 2018 - July 2018
Future User Journeys, User Requirements
In February of 2016 we were tasked to redesign the web and app experience to increase purchase conversion rate and improve overall engagement...by the end of 2016 - just as tickets for Star Wars: Rogue One were going on sale. 9 months, no pressure!
To create a strategic vision of how to do this, we first had to understand what the real problem was that was holding them back.
Although I touched many parts of the experience during the project, my main focus was adding the brand new feature of allowing movie-goers to place an order for their favorite movie snacks prior to arriving at the theatre. Below are some of the considerations I needed to take into account while developing this piece of the system and here is a framework around the strategy.
FOOD VARIATION ANALYSIS + WIRES
RESPONSIVE WEB WIREFRAMES
DELIVERY TO SEAT FLOW
Below is a sample of one of the final experience flows that was released. Here a user places an order for food and drink separately from purchasing a ticket, at a theatre that offers Delivery to Seat.
USER TESTING VALIDATION
Following the design phase, we created a prototype and had movie-goers confirm that our designs were intuitive and ready for launch.
Here are some tangible results that resulted from our redesign. These numbers were recorded 6 months after launch.