Hello, I'm Jenny!

I am an Amsterdam based consultant, with over 10 years of experience specializing in UX design, product strategy and research. I rock at communication, organization and level-setting, and I roll with unexpected outcomes produced by user testing, delivery dates, and tricky team dynamics.

My passion is going to bat for both end-users and the UX team simultaneously in the context of the larger product team and clients, constantly looking for ways to improve process as we work towards our end goal.

PROJECTS

Samples of my work.

MAAC.com

Transforming the apartment search into a human-centered experience for the largest residential property owner in the United States, leveraging user research and analytics-driven insights.

Project

Website Redesign (Responsive), 10 months

Main Goal

Our aim was to attract and engage future residents.

CASE STUDY

AMC Theatres

Redefining the modern movie-going experience for the largest movie theatre chain in the world.

Project

Website, iOS + Android App Redesign, 9 months

Main Goal

Increase engagement and direct ticket sales.

CASE STUDY

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UPS

Easing the headache created by an extremely complicated shipping process for a 111 year old shipping and logistics company.

Project

User Flow Restructure (E-commerce), 8 months

Main Goal

Streamline a very complicated shipping process.

CASE STUDY

Clients I have worked with:

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Let's put the U and I in UI.

CONTACT