Hello, I'm Jenny!
I am an Amsterdam based Experience Director at Good Deeds, with over 8 years of experience specializing in UX design, product strategy and research. I rock at communication, organization and level-setting, and I roll with unexpected outcomes produced by user testing, delivery dates, and tricky team dynamics.
My passion is going to bat for both end-users and the UX team simultaneously in the context of the larger product team and clients, constantly looking for ways to improve process as we work towards our end goal.
Samples of my work.
Making the apartment hunt more human for the largest apartment owner in the United States, using insights grounded in user research and analytics.
Website Redesign (Responsive), 10 months
Our aim was to attract and engage future residents.
Redefining the modern movie-going experience for the largest movie theatre chain in the world.
Website, iOS + Android App Redesign, 9 months
Increase engagement and direct ticket sales.
Easing the headache created by an extremely complicated shipping process for a 111 year old shipping and logistics company.
User Flow Restructure (E-commerce), 8 months
Streamline a very complicated process.